The job description of diplomats has changed in recent years. While the ultimate goal of representing and protecting a nation’s interests abroad remains unaltered, the efforts needed to achieve have grown beyond a foreign service officer’s traditional area of work. Embassies are fostering mutual trust and constructive relationships between governments not only through official bilateral channels and international multilateral organizations, but by building strong networks and tapping into local communities in the host country—or even creating new communities around common interests.
Facebook and Instagram play important roles in this new age of diplomacy by providing windows into Foreign Ministries, Embassies, and the diplomatic world that did not previously exist. Join Facebook for a conversation about how to leverage new tools on the platforms and share best practices that help engage with your audiences, amplify your work, and showcase your country.